Renewable Energy Firms Strike Gold with Green Employee Benefits

All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing "green" or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.

Fueled by strong convictions, a desire to mold a cohesive company culture, achieve good will and gain competitive advantages — for clients and employee talent, relatively low-cost employee benefit programs motivate employees to become more energy conscious consumers, live healthier lives and neutralize their own personal carbon footprint. Professing the sustainable merits of a firm's renewable technology or service appears simply not enough. "Most employees want to have meaning in their lives and want to work for a company that incorporates that in their values," states Gillan Taddune, Chief Environmental Officer of Green Mountain Energy in Austin, TX.

Increasingly CEO's across all industries are providing direction to drive a company culture that defines actions and responsibilities that are environmentally sustainable & socially responsible, and this action is best illustrated in the renewable energy industry. CEO's exhibit great passion and are driven to succeed in what they do and why they do it.

Read more about our network partner by visiting http://www.renewableenergyworld.com/rea/news/story?id=51032