If you’ve been reading my blog or Tweets for a while, you know I’m not a fan of plastic. Well David de Rothschild, founder of Adventure Ecology, has found a way to make plastic work. After being inspired almost four years ago by a United Nations Environment Program Report, de Rothschild had an idea to build the world’s first boat made completely of recycled plastic bottles. David and his crew, heading from San Francisco to Sydney, set sail on the Plastiki last week.

The Plastiki, a 60-foot catamaran, is named after the Kon-Tiki -- the raft used by Norwegian explorer and writer, Thor Heyerdahl, in his 1947 expedition across the Pacific Ocean from South America to the Polynesian islands.

The Plastiki is made of 12,500 reclaimed plastic bottles. She will travel 11,000 nautical miles across the Pacific to both raise awareness about the condition of our oceans as well as to see first hand the impact we people having on the environment. The Great Eastern Garbage Patch is one of the destinations prior to completing the journey three months later in Sydney.

I was lucky enough to be invited to the Plastiki’s press unveiling a few weeks ago. I met the crew and was even able to go on board and check her out myself. David de Rothschild’s passion for this project and the environment is

obvious. For the past several years his life has been dedicated to saving our planet – even at great risk of his own.

Jo Royle, the Plastiki’s award-winning Skipper (hear my interview with her), was super-sweet and very enthusiastic about spreading the message about plastic and other pollutants in our oceans. Jo shared something that really made such an impact on me- and makes no sense to her: The boating industry is responsible for producing incredibly toxic waste, even though their own captains and crews see the effects first hand. Isn’t it time to change?

Another interesting person (and crew member) I met was Olav Heyerdahl -- Thor Heyerdahl’s (Norwegian explorer, writer and Captain of the Kon-Tiki mentioned above) grandson. Olav shared some of his own experiences sailing the world, comparing his journeys to those of his grandfather’s, via diaries and logs meticulously kept by the elder Heyerdahl. Since his grandfather’s travels, the condition of our oceans has changed drastically. Where sharks made it nearly impossible for his grandfather to swim, Olav said he has seen only a few. Where his grandfather was able to eat tuna daily, Olav only had one such, because there just wasn’t any tuna to be caught. Olav, unfortunately, has seen an abundance of trash, especially plastic; his grandfather, however, saw none. In fact, his grandfather never recorded seeing any man-made debris.

The Plastiki

Not that I’m an expert on boat building, but my first impression was how sleek she is. Nothing I saw made me think she was built from recycled materials. Actual bottles make up the body of the boat and provide nearly 70% of her buoyancy. The glue, made especially for the Plastiki, is a special mix of cashews and sugar (ok, yum!). The sails are one of the first to be made from recycled plastic and the masts are constructed from aluminum irrigation piping.

Matthew Grey, the Expedition Coordinator, demonstrated one of the most unique and interesting features of the boat – the on-board bicycle. The bike has a dual purpose: 1) to help prevent loss of muscle mass, and 2) to generate power.

One of my most favorite features was the vegetable garden. As a nutritionist and vegetarian, I thought this was such a great idea. Having on-board access to fresh, organic greens will no doubt help keep everyone healthy.

It took immense effort to make the Plastiki as sustainable as possible and if it’s possible for a boat, it’s no doubt possible for any building or structure. The homes we live in, the cars we drive, the offices we work in can all be made less toxic! The technology is out there. It takes commitment, but as David de Rothschild, his crew and the developing team have proven, it’s possible.

I commend them all for their dedication. David said that one of his goals was to show that it could be done. the Plastiki will definitely inspire other industries to head in the same direction.

Now I ask, how can you raise awareness and have a positive impact?

Live natural. Live well.

Heather

Check out Heather's site, www.getnaturalgetwell.com

• Do not print your e-mails: Most college students don't; the less evidence, the better. A lot of us only use our e-mail accounts for school, internships, or work. This goes for assignments as well. Try not to bring a paper copy of your assignments to class unless it's absolutely necessary. The trees will thank you.
  
• Download green iPhone apps: One that will help you track your carbon footprint is Carbon Tracker (obviously). Other good ones that will help you on your way to greatness are
• Bank of America: mobile banking
• Pizza Hut: order your food right where you are
• Chipotle: who doesn't want their burrito ready when they get there?
• iFlip: a flashcard application for $5 that will save you many index cards
  
• Pay your bills online: Save a stamp (aren't they $0.42 now?), an envelope, and some time.
  
• Do your shopping online: This is some advice I wish I would've taken this holiday season. Avoid the lines, you get a greater variety (sometimes), and you save gas. Only downside: you can't try on the clothes, so for those sale items, I suggest you go ahead and make the trip.
  
• Clickbee.net is a website where you can get cash back on your purchases. Doesn't hurt to try.
  
• Turn off your lights: When you leave a room, turn the light off, even if you're coming right back, but especially if you're not. Your energy bill will thank you, which in turn will have you thanking yourself.
  
• Limit your showers: Sure it might feel swell, but you really only need a 5 minute shower to hit all the basics and crevices. Make it a challenge with your friends to motivate you even more.
  
• Share a ride: I cannot emphasize it enough: carpool, carpool, carpool. I know you have friends who go to the same places you go. School, work, movies, etc. Take the trip together.

Renewable Energy Firms Strike Gold with Green Employee Benefits

All things being equal, if a potential employer paid for your time away from the office to volunteer for an earth-friendly cause or provided you with free compact fluorescent light bulbs and an energy audit of your home, or even a hybrid car, would you be more inclined to join them? Leading by example, renewable energy firms are developing "green" or environmentally friendly employee benefits that align the core values of a CEO and culture of their organization with the core values of each employee.

Fueled by strong convictions, a desire to mold a cohesive company culture, achieve good will and gain competitive advantages — for clients and employee talent, relatively low-cost employee benefit programs motivate employees to become more energy conscious consumers, live healthier lives and neutralize their own personal carbon footprint. Professing the sustainable merits of a firm's renewable technology or service appears simply not enough. "Most employees want to have meaning in their lives and want to work for a company that incorporates that in their values," states Gillan Taddune, Chief Environmental Officer of Green Mountain Energy in Austin, TX.

Increasingly CEO's across all industries are providing direction to drive a company culture that defines actions and responsibilities that are environmentally sustainable & socially responsible, and this action is best illustrated in the renewable energy industry. CEO's exhibit great passion and are driven to succeed in what they do and why they do it.

Read more about our network partner by visiting http://www.renewableenergyworld.com/rea/news/story?id=51032