Monday, February 23, 2009

Great news for marketing and communications majors

Direct Marketing is doing its part for the U.S. economy!

It...
-Accounts for 52.1% of total ad expenditures in the U.S.
-Generates about $2.057 trillion in total incremental sales
-Accounts for 10% of the total U.S. gross domestic product
-Directly employs 1.6 million people & supports another 9.3 million other jobs


Source: Direct Marketing Association

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