Tuesday, August 11, 2009

The 'write' way to cyberspace

10:29 AM | Posted by Erin Louise | Edit Post


Working in company development and marketing requires that I am online everyday contacting new partners and dealing with new technologies. I've found it is important to brush up on internet skills because, let's be honest, it is the most common way to communicate and network.

In today's workforce you make your first and hopefully not last impression on the internet. There are many different ways to contact employers and network via linkedin, facebook, twitter, skype, myspace or personal e-mail. So first, make the distinction between personal and professional social media networks. Facebook and Myspace are for your entertainment with your friends so set it to a private profile. If you use twitter, decide if you would like to use it in a professional manner or for personal entertainment and set it up accordingly. Your goal is to make sure you present yourself in a manner so as to gain respect from everyone.

When addressing prospective employers and companies there are hundreds of other applicants, so it is important to set yourself apart and make sure you take the time to develop a professional presence online. Companies aren't hiring a resume or an email, they are hiring you. Show them who you really are!

Here are your internet communication tips:
  • Regardless of the emails you receive, maintain a professional attitude with the person you are mailing! (No "Hey Dude" emails).
  • Never (and I mean NEVER) use texting abbreviations when you are emailing someone important.
  • Capitalize the correct information (this is my big faux pas!).
  • Read and re-read. There shouldn't be any errors in your letter. Send it to a friend for a fresh pair of eyes!
  • Respond to emails within 24 – 48 hours. Negligence in this area conveys a negative message.
It can be boring to search for jobs online all the time but, instead of getting burnt out, use it as a time to be more creative and innovative in your search and application process!! Start by writing more personal and interesting cover letters to companies. Tell them about yourself without just repeating everything listed on your resume. Answer the questions listed in the job posting and address how you would be a great fit for the position. All of these tactics will help you discover different ways to market your talents!

A job isn't going to just find you- you need to be proactive! So, don't forget your 'netiquette' when you start talking with prospective employers! Always remember to make the best impression you can with words, your emailing style creates an image, make it a good one!
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