Wednesday, March 10, 2010
Tips To Beginning Your Career
8:08 AM | 
Posted by
Rebecca Bailey
Tip Number One: Know your USP.
So you want to get your foot in the door, huh? Well, the number one question I have for you is this: why you?
When describing a product, marketers use the acronym USP (Unique Selling Point) to identify “any aspect of an object that differentiates it from similar objects.” Marketers successfully distinguish and separate their brand from others by clearly defining what makes them different.
At The Rainmaker Network, we encourage you to apply this philosophy to your job search. YOU are the product, and what makes YOU different will help you rise to the top and distinguish yourself from other entry-level graduates who are also out there looking, and competing, for the same jobs.
When marketers sell products, they focus primarily on a target audience. Hiring managers are your target audience. What are these hiring managers looking for? To give you a starting point, it comes down to going the extra mile.
At The Rainmaker Network, we encourage you to apply this philosophy to your job search. YOU are the product, and what makes YOU different will help you rise to the top and distinguish yourself from other entry-level graduates who are also out there looking, and competing, for the same jobs.
When marketers sell products, they focus primarily on a target audience. Hiring managers are your target audience. What are these hiring managers looking for? To give you a starting point, it comes down to going the extra mile.
Here are the top attributes employers often ask for in a new hire:
- Have an old fashioned, strong work ethic
- Be detail-oriented
- Get along with other people
We encourage you to read job descriptions for entry-level positions and look for the listed skills and qualifications. Incorporate these skills into a “Summary of Qualifications” section at the top of your resume. Recruiters and hiring managers will appreciate that you have the attributes of an employee that they are looking for, and that you have clearly highlighted these qualifications on your resume. Your own USP can be a combination of your internships, accomplishments, academic achievements and unique qualities. Remember that both knowing and conveying what makes you unique is critical to your career.
By Maggie Lee, Entry Level Job and Career Columnist
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